Paranormal Experience Jane Eyre - 1405 Words

Explain the importance of paranormal experiences in the novel â€Å"Jane Eyre†. What do the characters learn from dreams and visions and how do these experiences modify your understanding of the characters. Dreams and visions in Jane Eyre play a significant part in Jane’s life. Jane although being a very realistic and logical person believes in these superstitious signs and is aware of their importance but does not show her understanding openly. She keeps her visions to herself and only expresses them through her paintings. Jane has visions and day dreams since she was a child. The ‘Red Room’ is the place where Jane starts having visions, she has one of a strange figure when she had been locked in the red room by her Aunt Reed; â€Å"†¦the strange†¦show more content†¦This tells us that Jane had the ability to differentiate between dreams and reality thus proving her to be intellectual person who cannot be swayed by fake dreams. A dream in Jane Eyre can serve as a general symbol. Jane believes the superstition of her old governess Bessie, that to dream of children was a sure sign of trouble, either to ones self or ones kin and the next day Bessie finds out that her sister is dead. Jane too starts having dreams about children and these develop into series; . . . during the past week scarcely a night had gone over my couch that had not brought with it a dream of an infant: which I sometimes hushed in my arms, sometimes dandled on my knee, sometimes watched playing with daisies on a lawn; or again, dabbling its hands in running water. It was a wailing child this night, and a laughing one the next: now it nestled close to me, and now it ran from me following these dreams is trouble when Jane wakes up from one of her dreams to the murderous cry of Bertha Mason, Rochesters mad wife whom he keeps locked in the attic of Thornfield. The day after that, Jane finds out that her cousin John has died and her Aunt Reed li es on her deathbed. After Jane and Rochester become engaged, Jane has another pair of child dreams. During the first, Jane experiences a strange, regretful consciousness of some barrier dividing Rochester and her. She dreams that she carries a sobbing child on an unknown road, andShow MoreRelatedJane Eyre By Charlotte Bronte1714 Words   |  7 Pages Jane Eyre by Charlotte Brà ¶nte voiced the radical opinions of Brà ¶nte on religion, gender, and social class. Jane Eyre, a young orphan who lived with her vituperative aunt and cousins, strayed away from the Victorian ideals of a woman and established a new status for herself. Jane Eyre was originally written in 1827 and was heavily influenced by the late gothic literature of the 19th century. Gothic literary aspects such as supernatural occurrences, mysteries and dark secrets, madness and dangerRead MoreJane Eyre By Charlotte Bronte1733 Words   |  7 Pageswith other  thematic, ideological, and/or symbolic functions of the na rrative  would rather be challenging. However, though the analysis of  Jane Eyre  written by  Charlotte Bronte, certain factors come into focus.The novel of Charlotte Bronte entitled Jane Eyre has showcased a lot of issues that specifies how women in that time have been depicted by the experiences that the protagonist of the novel has encountered. The novel was published in a time when women were only considered as display or jewelsRead MoreAnalysis Of The House Of Leaves 1227 Words   |  5 Pagesstated; a phenomenon that reveals that madness is not easily detectable. This is what triggers Gothic plots to have a positive development as they mainly focus on revealing the why and what of the occurrence of an event. It is evident that wider experiences, techniques, psychological knowledge as well as craftsmanship have tremendously advanced such that the earlier Gothic work seems artificial and naà ¯ve (Lovecraft, 2013). As Crawford (2014) reveals, the theme of madness runs through most Gothic narratives

Online Marketing Free Essays

string(117) " much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools\." INTRODUCTION EVOLUTION OF MARKETING Mar-ket-ing Spelled Pronunciation [mahr-ki-ting] – noun 1. The act of buying or selling in a market. 2. We will write a custom essay sample on Online Marketing or any similar topic only for you Order Now The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. including advertising, shipping, storing, and selling. At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale: Consumer Marketing operated on mass marketing principles and business primarily concerned itself with how to build the best sales force. At the end of the century, there is an emerging global culture. The major driver of these changes is technology. Technological change has moved steadily back focusing on the individual. These changes shape the possibility and conduct of business. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of marketers have evolved with them. Philip Kotler formalized this evolution with his book â€Å"Marketing Management†. His key stages are production, sales and brand management. Each of these is strongly motivated by technological opportunities, which permit new methods and new opportunities. A fourth stage, a focus on the individual customer, is also important. As the new technology of the Internet develops, it reinforces the new marketing emphasis – which in many ways is a return to business at the turn of the century. In today’s technology driven world, a new fast paced digital economy is emerging. Tomorrow there will be companies that will exist only inside computer networks. Most business transactions will be made electronically, directly from the producer to the consumer, bypassing the supply chain. In the digital marketing environment, the consumer becomes an integral player in the development of the product. In fact, a consumer might build the product himself from a wide array of parts provided by the Company. It is ecommerce that is changing the way products and services are conceived. Manufactured, promoted, priced, distributed and sold. The reason being that it is much cheaper; it allows vast coverage and helps in serving the customer better ———————————————— Online marketing ————————————————- ————————————————- The inte rnet has become an ongoing emerging source that tends to expand more and ————————————————- more. The growth of this particular medium attracts the attention of advertisers as a ————————————————- more productive source to bring in consumers. ————————————————- ————————————————- A clear advantage consumers have with online marketing is the control they have ————————————————- over the product, choosing whether to check it out or not. Online marketing may also ————————————————- offer various forms of animation. In its most common use, the term â€Å"online advertising† ————————————————- comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on ————————————————- latforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety ————— ———————————- of ways to publicize and reach a niche audience to focus its attention to a specific group. ————————————————- Research has proven that online advertising has given results and is a growing business ————————————————- revenue. For the year 2012, Jupiter Research predicted $34. 5 billion in US online ————————————————- advertising spending. ———————————————— ———————————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- Types of Internet marketing ————————————————- Internet marketing is broadly divided into the following types: ————————————————- display advertising: the use of web banners or banner ads placed on a third-party website or blog  to drive traffic to a company’s own website and increase product awareness. ————————————————- Search engine marketing  (SEM): a form of marketing that seeks to promote  websites  by increasing their visibility in search engine result pages  (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization   techniques also known as organic result. ————————————————- Search engine optimizaton (SEO): the process of improving the visibility of a website or a web page in search engines via the â€Å"natural† or un-paid (â€Å"organic† or â€Å"algorithmic†) search results. ———————————————— Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn. ———à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Email marketing: directly marketing a commercial message to a group of people using electronic mail. ————————————————- Referral maketing: a method of promoting products or services to new customers through referrals, usually word od mouth . ————————————————- Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. ————————————————- Content marketing: the process of creating specialized content such as infographics, blog articles and ebooks to attract more customers. ————————————————- Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. ————————————————- Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers. ADVERTISING Ad-ver-tis-ing Show Spelled Pronunciation [ad-ver-tahy-zing] – noun 1. the act or practice of calling public attention to one’s product, service, need, etc. , esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. to get more customers by advertising. 2. Paid announcements; advertisements. 3. The profession of planning, designing, and writing advertisements. Advertising is a paid form of communication, although some forms of advertising, such as public service announcements, use donated space and time. Second, not only is the message paid for, but the sponsor is identified. Thir d, most advertising tries to persuade or influence the consumer to do something, although in some cases the point of the message is simply to make consumers aware of the product or company. Fourth and fifth, the message is conveyed through many different kinds of mark media reaching a large audience of potential consumers. Finally, because advertising is a form of mass communication, it also non-personal. A definition of advertising, then, includes all six features Advertising is paid non-personal communication from an identified sponsor using mass media lo persuade or influence an audience. Functions of Advertising Advertising is an important promotional tool for any marketing campaign. So much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools. You read "Online Marketing" in category "Papers" Till now only companies with a profit motive went in for advertising. But today government bodies as well as non-governmental organizations ING0s) go fir high profile advertising campaigns. The purpose here is not to increase the sales figure but to increase the awareness of people regarding the relevant topics. Even though each ad or campaign tries to accomplish goals unique to its sponsor, advertising performs three basic functions: 1. Provide product or brand information Although many ads are devoid of information, providing the consumer with relevant information that will aid decision making is stilt the main function of advertising. The information given depends on the needs of the target audience. In the case of purchasing a new suit, needed information might simply include price and outlet location. For technical products, the information is likely to be very detailed. 2. Provide incentives to take decision In most instances, consumers are reluctant to change established behavior. Even if there are somewhat dissatisfied with the current product or service, a habit has been established and learning about a new product is deemed difficult. Advertising provides the consumer with reasons to switch brands by presenting reasons through copy or graphics. Convenience, high quality, lower price, warranties, Or a celebrity endorser are all possibilities. 3. Provide reminders and reinforcement It’s amazing how much advertising is directed at current customers. Consumers’ forget why they bought a particular brand of microwave or automobile. Advertising must remind the customer constantly about the name of the brand, its benefits, its value, and so forth. These same messages help reinforce the customers decision. Most television advertising seems to provide this function Types of Advertising – Advertising is a form of selling. It tries to make consumers buy goods or services. Advertisers must be aware of the factors that influence people’s buying habits and then use advertising strategies based on this knowledge. Advertising can be classified in number of ways. 1. Print Advertising: Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. 2. Outdoor Advertising: Billboards, Kiosks, Tradeshows and Events (OOH) Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passersby. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company’s products. Organizing several events or sponsoring those makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. 3. Broadcast advertising: Television, Radio and the Internet Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The radio might have lost its chaem owing to the age media however the radio remains to be the choice of small-scale advertisers. 4. Covert Advertising: Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show 5. Surrogate Advertising: Advertising Indirectly Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for product. – like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products tint might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. 6. Public Service Advertising: Advertising for Social Causes Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant inessagtx1 about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. 7. Celebrity Advertising †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ †¢ Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank been celebrates and their popularity for advertising their products. Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. 8. Internet Advertising Internet promotion is one of the newer types of advertising and can be accomplished in a number of ways. Rash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but effective at gaining your attention. Pop up and scrolling ads are other examples of these types of advertising. Pay per click advertising refers to marketers paying to have their web pages placed high on search engine results pages. These are also called sponsored links. OBJECTIVE OF THE STUDY To compare the trust level of traditional advertising and online advertising (consumers point of view) * To find out the scope of the Internet advertising * To find the reliability and effectiveness of the internet advertising * To compare internet advertising with traditional advertising. INTERNET MARKETING THE ADVENT OF THE INTERNET The new millennium has brought us on the brink of the I. T. Revolution. This revolution has been aided by the advent of the Internet in a big way. Internet is fast changing the way people used to do things. Naturally, the same would have an impact on the advertisers. The Internet has been accepted as the most powerful media for advertising due to the absence of geographical barriers. The advent of the Internet and its subsequent acceptance has once again challenged the traditional forms of advertising. Advertisers are trying to use the ‘net’ to advertise their products and hence ‘net’ their customers. Thus, with the Internet gaining prominence, advertising equations are fast changing. Internet marketing, also referred to as web marketing, online marketing, or e-Marketing, is the marketing of products or services over the Internet. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet. E-mail and wireless media, however, Internet marketing also includes Management of digital customer data and electronic customer relationship management (ECRM) systems. 7 P’S OF INTERNET MARKETING The four P’s – Product, Price, Place and Promotion have long been associated with marketing, but things have changed on the Internet. So along with a change in the nature of the four P’s there are three new P’s which are relevant to the Internet marketer: Presentation, Processes and Personalization. . Product Product on the Internet usually changes form online, and the user experiences it electronically. in the form of text, images and multimedia. Physical goods are usually presented in the form of a detailed online catalogue that the customer can browse through. Technology allows the user to virtually touch and feel the prod uct on the Internet – rotate it, zoom in or zoom out and even visualize the product in different configurations and combination. Content and software are two avatars of digitized products that can be even distributed over the Internet. On the Internet, E-marketing will be based more on the product qualities rather than on the price. Every company will be able to bring down the cost of its products and hence competition will not be on price. It will rather be on the uniqueness of the product. To be able to attract the customers and retain them, the company will have to provide nouvelle and distinct products that forces the net users to purchase and come beck for more. 2. Price Price has been drastically changed over the Internet. It lets the buyer decides the price. Also it gives the buyers information about multiple sellers selling the same product. It leads to best possible deal for the buyers in terms of price. Pricing is dynamic over the Internet. 3. Place Place revolves around setting up of a marketing channel to reach the customer. Internet serves as a direct marketing channel that allows the producer to reach the customer directly. The elimination of the intermediate channel allows the producer to pass the reduced distribution cost to the customer in the form of discounts. 4. Promotion Promotion is extremely necessary to entice the customer to its website, as there are currently more than one billion web pages. Promoting a website includes both online and offline strategies. Online strategies include search engine optimization, banner ads, and multiple points of entry, viral marketing, and strategic partnership and affiliate marketing. Presently, the cyberspace is already cluttered with thousands of sites probably selling similar products. For the customers to know of the Company’s existence and to garner information on the kind of products or services that the company is offering, promotion has to be carried out. There can be traded links or banner advertisements for the same. Also the traditional mediums like print, outdoor advertising and television can be used to spread awareness. 5. Presentation The presentation of the online business needs to have an easy to use navigation. The look and the feel of the web site should be based on corporate logos and standards. About 80% of the people read only 20% of the web page. Therefore, the web page should not be cluttered with a lot of information. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customar to find their way around. 6. Processes Customer supports needs to be integrated into the online web site. A sales service that will be able to answer the questions of their customers fast and in a reliable manner is necessary. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made. 7. I? Personalization Using the latest software it is possible to customize the entire web site for every single user, without any additional costs. The mass customization allows the company to create web pages products and services that suit the requirement of the user. A customized web page does not only include the preferred layout of the customer but also a reselection of goods the customer may be interested in. UNDERSTANDING THE INTERNET CUSTOMERS Now to be able to use the seven P’s effectively in order to achieve the predefined goals of any organization it is imperative to understand the customers. Customization will only be truly effective if we understand our customer and their true need. Before adapting marketing practices to the Internet, the marketer needs to understand the characteristics of the online customers. The Net users can be classified into five categories depending upon their intention of using the Internet. The five categories of users are: Directed Information Seekers: They require specific, timely and relevant information about the products and services being offered. Undirected Information Seekers: These users require something interesting and useful. Something that can give them an edge, advantage, insight or even a pleasant surprise. Bargain Hunters: They are of two kinds: One who looks for free items on the Internet another who is seeking better deals higher discounts etc. Entertainment Seekers: They see the Web as an entertainment medium of vast breath and potential and want to explorer the medium before the mass gets there. Directed Buyers: They want to buy something – now. They are sure what they require and just log on to the Web to purchase the item. CRITICAL SUCCESS FACTORS IN INTERNET MARKETING Having observed the evolving paradigms of business in the Internet era, there are five critical success factors that the Internet Marketer has to keep in mind. Attracting the Right Customer Attracting the Right Customer is the first crucial step. Rising digital penetration would mean that the number of customer visiting particular sites would inevitably go up. While the number of eyeballs or page views has so far been conveniently used as a satisfactory measure by most web sites, it would be foolish to cater to the whole spectrum of digital visitors. Contest has to be very target specific. The digital company has to select its target segment by finding out which section of customer are the most profitable in terms of revenue 21 transactions and who are the customers who generate the maximum number of referrals. Here again it is important to note that the majority of online customers are not seeking the lowest price. Rather they are seeking convenience above everything else. The power of customer referrals has never been so enormous, since word of the mouse spreads faster than word of the mouth. E-Bay attracts more than half of its customers through referrals. Not only do referred customers cost less to acquire than those brought in by advertising or other marketing tools, they also cost less to support since they use their friends who referred them for advice rather than using the companies’ own technical desk. Delivering Content Value Delivering Content Value to engage the user’s interest is the critical importance in retaining customer participation. This is because content serves as a powerful differentiator. Content would include Product enhancements (Software patches for glitches), personalized interactions (through customized navigation paths as seen on the web sites of GM and Toyota) and Problem Resolution (updates of delivery schedules and e-mail responses). Integral to the concept of delivering proper content value is innovation. For e. g. www. campareindia. com Ensuring E-Loyalty Ensuring E-Loyalty is vital to the success of any online venture. This is because acquiring customers on the Internet is enormously expensive and unless those customers stick round and make lots of repeat purchases over the years, profits will remain elusive. Contrary to the general view that Web customers are notoriously fickle, they in fact follow the old rules of customer loyalty. Web customers stick to sites that they trust and with time consolidate their purchases with one primary supplier to the extent that Purchasing from the supplier’s site becomes part of their daily routine. The issue of trust is integral to the issues of privacy and security. Companies like Amazon. com which command amazing levels of consumer trust, have used a variety of encryption tools and simple ethical decisions like not accepting money for publishers for independent book reviews to maintain the trust of its customers. E-Learning to facilitate personalized interactions E-Learning to facilitate personalized interactions with customers has been the biggest contribution of the Web to the marketing strategists. Customers in traditional bricks-and-mortar stores leave no record of their behavior unless they buy something. In the digital marketplace, however technology has made the entire shopping experience a transparent process. For example, if the customer exits the web-site when the price screen appears, he is a price sensitive consumer. Such minute tracking of customer behavior has major implications for the world of advertising. The Internet may soon be used as a test bed for testing prototypes of marketing and advertising campaigns. By monitoring pages selected, click through, responses generated, and other indicators, the company would be able to discover which parts of a prospective campaign would work, thus reducing the risk of a potential flop. This would make it possible for the company to modify its product offerings much earlier than usual in the product life cycle, Providing Digital value to the evolving consumer through his life cycle Providing Digital value to the evolving consumer through his life cycle has become possible because of customized interactions and emerging business models. These models have often disturbed the traditional status quo and created new rules of business. The sectors where new business models will emerge or have emerged are the music industry, the financial services industry, the travel industry, the relating segment and the publishing segment. Digital value is delivered to the consumer by promising him convenience, allowing the customer to feel his ownership of the Web experience, and giving the customer a sense of belonging that traverses the physical boundaries. BENEFITS OF INTERNET MARKETING The reason why Internet marketing has become so popular is because they provide three major malts to potential buyers: 1. Convenience: Customers can order products 24 hours a day wherever they are. They don’t have to sit in traffic, and a parking space, and walk through countless shops to find and examine goods. . Information: Customers can find reams of comparative information about companies, products, competitors, and prices without leaving their office or home. 3. Fewer hassles: Customers don’t have to face salespeople or open themselves up to persuasion and emotional factors; they also don’t have to wait in line. Internet marketing also provides a number of benefits to marketers 1. Quick adjustments to mark et conditions: Companies can quickly add products to their offering and change prices and descriptions. 2. Lower costs: On-line marketers avoid the expense of maintaining a store and the costs of rent, insurance, and utilities. They can produce digital catalogs for much less than the cost of printing and mailing paper catalogs. 1. Relationship building: On-line marketers can dialogue with consumers and learn from them. 2. Audience sizing Marketers can learn how many people visited their on-line site and how many stopped at particular places on the sites. This information can help improve offers and ads. Clearly, marketers are adding on-line channels to find, reach, communicate, and sell. Internet marketing has at least five great advantages. First, both small and large firms can afford it. Second, there is no real limit on advertising space, in contrast to print and broadcast media. Third, information access and retrieval are fast, compared to overnight main and even fax. Fourth, the site can be visited by anyone from any place in the world. Fifth, shopping can be done privately and swiftly ————————————————- Competitive advantage over traditional advertising ————————————————- One major benefit of online advertising is the immediate publishing of information and ————————————————- content that is not limited by geography or time. To that end, the emerging area of ————————————————- interactive advertising   presents fresh challenges for advertisers who have hitherto ————————————————- adopted an interruptive strategy. ————————————————- Another benefit is the efficiency of the advertiser’s investment. Online advertising allows ————————————————- for the customization of advertisements, including content and posted websites. For ————————————————- example,  AdWords,  yahoo! Search marketing and Google  Adsense enable ads to be shown ————————————————- on relevant web pages or alongside search results. MARKET RESEARCH Title A study on the effectiveness of Internet Advertising and its scope. PURPOSE AND SCOPE OF STUDY Advertisers are expected to spend Rs. 4,500 million in internet advertising in the year 2011 third only to TV and Print ads, which is :mound 5257% mote than that in the year 2004, compound percentage increase of 124% over the last 5 year s. This is the new age of advertising. It is true that people have started realizing that internet can serve as a one stop point for all their needs. Be it communication, entertainment, shopping, information search, Internet serves as a panacea for all their requirements. This has led 70% of the ever users to glue themselves to the Internet and access it on a regular basis. This is an opportunity for advertisers to exploit this revolution. But, is it the end of traditional advertising? Is internet advertising effective and efficient compared to the traditional form Does it fulfill the basic objectives of advertising (create awareness, to generate sales, build positive image, etc†¦ ) The problem is that, volumes of consumers are online everyday for their personal work, but do they notice the ads, banners etc. displayed on that webpage, most important what is their recall/remembrance value. What about the reach of online advertising, is it effective across over all target groups? We have trusted traditional advertising all these years and it’s a proven medium that fulfills all the objectives of advertising, can one have the same trust for online advertising†¦ RESEARCH METHODOLOGY Research design This is a descriptive research as it will clarify the doubts about online marketing. It would give us a clear picture on the effectiveness and reliability of online advertising compared to the traditional form of advertising. Data collection Secondary data: Online reports related to marketing Primary data: Questionnaire RESULTS AND AND ANALYSIS The research Internet marketing has become an integral part of today’s life as Internet access is on all time high and this trend is expected to keep the same pace and will definitely expand the horizon of its reach. Objective of this research is to analyze the trend of internet usage in contrast of online marketing. Time spent On an average, a person spends more than 4 hours on the Internet during his free time. Hence, on an average the exposure of interne; to an individual is around 150% more than that of other mediums i. e. the reach of medium Internet is much better than that of others. But one cannot infer anything about the effectiveness of the medium through exposure (reach) alone. One needs to calculate the impressions (actual number of times an individual sees the ad) of the medium also. Reach Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period of time. Impressions This is a term used by media to describe and quantify the number of individuals who have an â€Å"opportunity† to see an AD in a given amount of time Scope Scope defines the level of Internet usage within a specified time period. This data gives us a strong platform to analyze and summarize the objective, pattern and usage of Internet. Research has been done through questionnaire. The questionnaire and its results is as follows: Questionnaire Name: Occupation: Course(if student): Age: Gender: Given below are some question based on E- marketing. Kindly fill the questionnaire. 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never 2. Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never 3. Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) Never 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective (6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never (7)How much should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% c) 51% to 75% (d) 76% to 100% (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines (b) search engine marketing (c) business card (d) marketing on social networking sites (e) personal marketing (f) ads in television (g) e-mail marketing (h) banners/posters (i) sending newsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories 10) which typ e of services do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Result 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never Out of 100% sample population, 62% of the people use internet very often, 22% use internet often, 14% use internet occasionally and 2% never use internet. Thus it is clear that 98% of the total urban population uses internet and 2% of the total population never uses internet. However growth of use of internet shows that 100% population will use internet in the coming years. . Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never Here out of 100% sample population, 12% people watches online advertisements very often, 22% often watches online advertisements, 36% occasionally watches online advertisements and 30% of the population never watches online advertisements. This results shows that 70% of the sample population access advertisements link s. 3. Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) Never Out of 100% of sample population, 27% people are bothered very often by advertisements while working on internet, 13% people are less often bothered by advertisements, 48% people are occasionally bothered by advertisements and 12% are never bothered. Botherness of people also depends upon nature of work and advertisements. If the work is important then botherness increases and vice versa. 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never As we have seen 70% of the total sample population actually watches online advertisements. Now there are 52% people who never buys those products and 48% people who buys those products. Now out of those 48% only 12% of the populations buys products very often, 14% buys product less often and 22% people occasionally buys products after watching its advertisement. (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective It states that out of 100% sample population , 15% find e-marketing very effective, 40% find e-marketing effective, 30% find e-marketing less effective and 15% find e-marketing not at all effective. 6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never Out of 100% sample population, 52% of the population thinks their buying decision very often depends upon advertisement. 22% of the population thinks their buying decision often depends upon advertisements. 14% of the population thinks their buying decisions occasionally changes due to advertisements and 12% of the po pulation’s buying decision doesn’t depend upon advertisements. (7)How much should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% (c) 51% to 75% (d) 76% to 100% Here, out of 100% sample population 48% of people thinks that a company should depend less than 25% on online marketing, 34% thinks a company should depend less than 50% and more than 25% on online marketing, 15% thinks that a company shouhd depend more than 15% and less than 75% on online marketing, and only 3% thinks that a company should depend more than 75%. (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines. (b) search engine marketing. (c) business card. (d) marketing on social networking sites. (e) personal marketing. (f) ads in television. g) e-mail marketing. (h) banners/posters. (i) sending newsletter According to the research, types of marketing which are given rank according to their effectiveness are as follows: 1) Personal marketing 2) Ads in television 3) Ads in newspaper/magazines 4) Banners/posters 5) Business card 6) Marketing on social networking sites 7) Email marketing 8) Search engine maketing 9) Sending ne wsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories Out of 100% sample population, 40% people buy electronics, 25% people buy lothing, 15% buy books/magazines and 20% people buy other items. (10) which type of services do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Out of 100% sample population 5% of population takes matrimonial services, 45% takes movie tickets, 35% takes travel tickets and 15% takes hotel services. Conclusion On the basis of this research findings and analysis,we can conclude that the use of internet has increased and large urban population is using internet, therefore internet marketing shows upbeat trend for its future growth and large acceptance worldwide. Internet marketing is still at pioneer stage, large population prefer traditional purchasing due to the intangible feature of internet marketing and post purchase experience. The recommendations are needed to be implemented in order to acclaim major purchase and gain trust of the online population. Limitations Internet marketing is no doubt the future of advertising, and it will take over the world of marketing within a few short years. However, this does not mean that there are no limitations to what an internet marketing firm can accomplish. It is important for marketers and users to understand these problems, and to comprehend that they may damage the marketing campaign. One of the main problems which comes with running a marketing campaign over the Internet is that it limits the audience to just those individuals and users who have access to the World Wide Web. Although most people in the target audience would be able to use the Internet, the fact remains that some people are still not comfortable with its usage and this is where an internet marketing firm may face problems. In addition to this, one other major problem which stands in the way of a successful internet marketing campaign is that users are often reluctant to purchase or spend money on products online. They cannot test out the project or use it and make sure it works, and this puts the entire campaign under stress. It means losing customers and users to a problem which cannot be helped. References DigiMarketing – The essential guide to new media and digital marketing -kent wartime, Ian fenwick Principals of advertising and IMC * Tom dunkan http://en. wikipedia. org/ http://ieeexplore. ieee. org/ How to cite Online Marketing, Papers

Search for Meaning free essay sample

From the age of infant to the age of death, surroundings affect people’s lives greatly. Also, people tend to search for what the society prefers and honors. Siddhartha, who was born in the loyal Brahmin family, was surrounded by teachers and wise Brahmins since young age. He had the chance to acquire wisdom and knowledge from his environment. Therefore, Siddhartha was encouraged to be enlightened and consequently it led him to become passionate towards gaining wisdom. On page 5 in Siddhartha, it says, â€Å"And the vessel was not full, his intellect was not satisfied, his soul was not at peace, his heart was not still. † Siddhartha was thirst for intellects and enlightenment as he was raised. On the other hand, children and teenagers born in family apart from Christ easily encounter circumstances that lead them to an ungodly path. Especially, when they are raised in an environment without any religion, there are no spiritual teachings in their lives. We will write a custom essay sample on Search for Meaning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They are exposed to the environment where sinning is normal and cool. Also, they are influenced by the media. Media tells them what to wear, say, do, and want. It teaches them to seek for materialistic things and unnecessary pleasures rather than search for wisdom and enlightenment. Siddhartha begins his journey for seeking more knowledge while people living apart from Christ begin their journey with desire for materialistic things. In typical searches, people go through rough path full with distractions, lust, and sinful natures. Through this path, wise people use the distractions to further their journey while people apart from Christ lose themselves in the distractions. Siddhartha, the wise one, was lured by Kamala. Kamala reeled Siddhartha into a life of business and lust. After 20 years of life full of distractions, Siddhartha realizes that he had lost sight of search for meaning and decides to embark on his journey once again. At the same time, non-believers also get easily distracted by many temptations. They live a life where they are just trying to gain more materialistic things such as bigger house, expensive clothes, higher position, and more money. In I Timothy 6:10, God tells his followers, â€Å"For the love of money is a root of all kinds of evil. Some people, eager for money, have wandered from the faith and pierced themselves with many griefs. † People apart from Christ do anything what it takes to achieve materialistic goals without any unpleasantness. Furthermore, once they are lost in a world full of materialistic pleasures, it is difficult for them to be found again. As people grow old, they look back at the path that they have walked. Sagacious people discern right and wrong from their past and try to improve. After all the time of enticement and pleasure, Siddhartha serves his experience of wandering as a foundation to his enlightenment. Then, he once again embarks on his journey of enlightenment. On his new journey, he meets a wise ferryman, Vasudeva who becomes his somewhat mentor. John C Crosby said, â€Å"Mentoring is a brain to pick, an ear to listen, and a push in the right direction. † During the time with Vasudeva, Siddhartha learns many things from him. He learns the patience of listening and the attentiveness, and most important, he learns to communicate with the river. After all the basic learning, they together searched for enlightenment and Siddhartha followed Vasudeva’s footstep. Finally, Siddhartha reaches enlightenment. Similarly, if lucky, people apart from Christ emerge from the transition period and by the time they realize their fallacious paths, they meet a person who leads them to the righteous path, the mentor of their life. They learn what to search for in the meaning of their life and the process of searching from their mentors. Then, eventually, they end up taking over their mentor’s place like Siddhartha did. Although there is few people whom success in search for meaning apart from Christ, it is very difficult for them to be successful. Without divine and spiritual guidance, it is very easy to get lost. Nevertheless, because the time has changed so much that it is hard to only rely on spiritual guidance. Irrelevant to whatever people go through, adjusting to the reality for non-believers, they should balance the spirituality and pursuit of mundane things.

Nervous System Adaptation Essays (196 words) - Muscular System

Nervous System Adaptation Nervous System Adaptation plays a significant role in exercise development as seen by mental imagery, cross education, and coactivation. The body must establish and modify it's own neural network before it can strengthen. A weight lifter can improve his workouts by understanding the fundamentals of NSA. The nervous system plays a large role in how a muscle develops. For example Scientists have found that people who visualize their workouts can stimulate a significant amount of muscle growth. Although scientists would not advise solely visualized workouts they do stress the importance of good mental preparation to help physiological adaptation. Another example of how the nervous system effects muscle development is in cross education. When one injures a muscle often times the doctor will tell them to work the opposite uninjured muscle. This action will indirectly stimulate the injured muscle. When a novice weight lifter flexes a muscle, the opposing muscle restricts movement. After working out for a period of time, this misfiring of the neurons will dissipate. This phenomenon is known as coactivation. Also, in synchronization a novice weight lifter's movements will be shaky until his or her neural network has adjusted itself. Science Essays

Sep 11th essays

Sep 11th essays September 11th, 2001 a day Americans will never forget, a day of mourning and sorrow. The time was approximately 9:10am on Tuesday morning. I was awaiting the arrival of my friend Michael at the Nassau Community fountain. We had the next 3 hours off and figured we would go get a bite to eat. Next to me there were two people talking, I couldnt help to overhear one of the boys say The world trade center was just blown up, come here you can see some of the smoke. Well obviously not knowing this boy, and avoiding making a fool of my self I stayed put, and didnt follow him. I just stood there wondering if this kid was for real. My friend arrived and we headed to his car to begin our long off period. When we got into the car I said Mike, I heard the world trade center was blown up. He had the same initial response that I had; he said bull shit, no way. I then recommended we tune into 660, they are always on top of the news. We were greeted with the first and scariest statement, the world trade center has just collapsed, and this is absolute mayhem... Previous to our off period we planned to stop at Best Buy, so I could purchase a DVD. When we arrived there we headed straight over to the television area. One or two customers had been hovered over the set to see what had happened. Within a few minutes many customers and concerned civilians gathered around the television set to find out exactly what had happened. We stood there with about 50 people staring at the TV, in shock and confusion. You could tell by the look on some of the peoples face they were wondering, who would do such a terrible thing, and if their friends and family were alright. Many of them already had proceeded to making cell phone calls. I remember the cell phone service being very boggled down, making it difficult to make calls, due to the large call value at that time. After about 30 minutes or so at Bes...

A Critique of Tess Onwueme’s Tell It to Women Essay Example for Free

A Critique of Tess Onwueme’s Tell It to Women Essay ? To Women, we travel back to a Nigerian village in postcolonial Africa. The story enlightens the audience about the dichotomy of traditionalism versus modernism and the ways in which different cultures interact. It ends by revealing the true meaning of culture; the real quality in a society that arises from a passion for what is excellent in arts, manners, and customs. Overall, the play discusses the role of women within this Nigerian village and largely examines the conflict of whether it is better to advance with the rest of the world, or to hold on to the traditions that truly make a society independent and beautiful. The play begins with Yemoja, the most important woman in the village, in a house with Daisy and Ruth, two feminist western-educated scholars. They are the primary antagonists in the play. At this early stage, we see that Daisy and Ruth are not fond of Yemoja. Daisy and Ruth are leaders of the â€Å"Better Life for Rural Women† campaign, which inspires women to believe that they are not only equal to men in many ways, but are even superior in others. The two of them select Yemoja as the mediator between the village and the western world that they are so desperate to force upon the women. The movement causes a great disturbance in the village between the men and women, and especially with Yemoja’s husband and father. Back in Daisy’s home, she has been getting into many disagreements with her family. Her husband Okei, disagrees with her passion about the feminist movement and they frequently fight about it. Her mother-in-law, Sherifat, still encourages Yemoja to participate in the village’s traditional tribal rituals. Sherifat expresses that it would a terrible fate if Yemoja attempts to assimilate to the modern culture and loses her roots. As the story goes on, Daisy becomes estranged from her daughter Bose, as Bose is beginning to understand more and more the culture of the village and becomes closer to Yemoja and Sherifat. Towards the end of the play, the villagers organize a march, for which Daisy gives Yemoja steps to teach to the rest of the women. It becomes clear to Yemoja at that point that western culture is not for them. Daisy and Ruth’s superior arrives to enlighten the women about her ideas of feminism. She is the one that will decide whether or not the movement has succeeded or not. When it is time for Yemoja to perform the dance, however, she and Sherifat perform one of the Idu rituals instead. Bose even joins in the dancing. Ruth falls and becomes extremely injured while Daisy is thrust into the middle of the action. The play ends here in a beautifully tragic scene as Ruth chokes to death while the rest of the villagers celebrate having revitalized their culture. Tess Onwueme’s play was delightfully written and captivating to any audience. The story was intriguing and definitely matched it’s title. Now I see that, Tell It To Women, is a statement on how the women of the village are always being told to do or be something. Whether it is by Daisy and Ruth or by their husbands, the women never really find their own voice until the very end. We see in the first movement, Sherifat telling the chorus of women that being a wife is â€Å"meaning that a wife deserves to be treated like a daughter and not something that you possess. † Yet, throughout much of the story, we see the women being treated like servants and as subhuman to Daisy and Ruth, the village men, and western civilization as a whole. However, I believe that even as a woman, the author was at times, very objective in her portrayal of feminism. She was able to write a play that showed both the positives and negatives of modernism, while advancing the ideals of traditionalism. She does all this without losing sight of what is most important to women of a small village like that. At one part she even has Ruth say â€Å"these rural women are very gullible, you know. All you need to do is make them feel they are important†¦ we need them anyway, maybe even more than they need us. † The author is commenting here on the passive-aggressive attempts of Daisy and Ruth but also shows that the village women do not actually need to be modernized. Perhaps here, the author is a little biased because she is making Daisy and Ruth out to be selfish and slightly cruel. To a western reader, the play was not very easy to read. The names of the villagers were at times tongue tying and I found myself changing opinions about a character because I in fact, thought they were another. Onwueme also does not really explain the native African dialect and proverbial expressions that are used, which was slightly confusing as well. Many play-writes include footnotes at the bottom of the page to explain vernacular that is not known to the reader and that would have been very helpful here. That being said, the true meaning of the play was present the entire time. The clash of cultures and the lingering pains of colonialism in Africa come through wonderfully in the author’s interpretation. In one eloquent line we see that colonialism left its mark of the villagers. Sherifat says to Daisy that â€Å"it’s easier for those who inflict the pain on others to forget. † Tell It To Women, while at times was hard to follow, beautifully captured the struggle of traditionalism versus modernism and is a true mark of feminism. Overall, I thought that the play was well written and captivating. Even as a man, when sometimes it is hard to understand the desires of women, let alone women of another culture, I was able to grasp the true value of this play. It enlightened me about African culture and the roles of men and women in society. I believe Onwueme did a tremendous job in exposing the struggles of postcolonial Africa in an artful representation. A Critique of Tess Onwueme’s Tell It to Women. (2018, Nov 12).

Criminal justice Essay Example | Topics and Well Written Essays - 1500 words

Criminal justice - Essay Example These topics have been chosen as a function of their interconnected nature as well as the fact that it is this authors belief that each of these situations works to exponentially complicate and compound the primary issue that the US criminal justice system faces; namely overcrowding in its penitentiary system. The first issue that this analysis will consider relates to the issue that has evolved from what this author will deem â€Å"incarceration for profit†. Although few individuals in the United States are aware of this practice, the fact of the matter is that it has grown from an isolated incidence to a multi-million dollar a year industry. The central issue can be explained as a system whereby overburdened municipalities cannot immediately afford the massive expense that is called for in order to build a new penitentiary system. As a way to bridge this gap while making a substantial profit, private firms enter into the equation and offer the municipality a joint venture wh ich is oftentimes hard to resist. These firms offer to front the necessary capital to build the facility as well as staff it with private contracting security firms. The catch then comes as the municipality agrees to an extended lease of the facility. Although at face value this may seem an ingenious way for a private firm to work to alleviate the strains that a municipality may have with relation to prison overcrowding, it is however slightly more sinister than one would at first presume. Due to the fact that a private firm now has stake in the criminal justice system, a system that arguably the state and the state alone should have prevue over, the interests of rehabilitation and reform are placed as secondary to overall profit. Such a situation is counter to the very foundations of what the criminal justice system is supposed to provide to society. In this way, incarceration has become the primary focus of policy makers and local leaders whereas the needs of those incarcerated as well as the secondary objectives of rehabilitation and reform are all but forgotten in a drive to provide more â€Å"bed space† for existing and incoming offenders. This issue has been compounded by a host of policy decisions; some of these are beyond the scope of this individual analysis. However, two of the complicating factors will be discussed at greater length within this analysis. Likewise, the second challenge which faces the current criminal justice system is the result of the failed War on Drugs. The â€Å"war on drugs† began in 1971 as a mandate from President Richard M. Nixon. Rather than engage in a thesis length discussion as to the nature of drug usage and whether it is a victimless crime in society, this paper will focus on the obscenely high costs that are associated with the unsuccessful prosecution of this war on drugs. In 2010 alone, the United States federal government expended in excess of 15 billion USD to combat the drug problem in the United St ates.1 This figure expands when one considers the fact that taken on aggregate, state and local governments expended a further 25 billion dollars during the very same period. The expenditure alone however is only a portion of the problem. Drug related arrests account for in excess of 13% of all arrests that are made; more than any other crime with respect to

Population Essay Example | Topics and Well Written Essays - 750 words

Population - Essay Example In spite of this transition the total population of the country in stage IV is found to be much higher. It will be interesting to understand each stages of growth i.e. stage I through stage IV for understanding how the population eventually stabilizes (World Population: Growth & Trends). This is the stage when birth rates and death rates are high and even then there is no population growth. High birth rate is due to high fertility rate or no use of contraceptives. Similarly, high death rate during the stage is attributable to the deaths occurring from the deadly diseases such as plague, cholera, typhoid as medical science was not developed enough to provide required protection. This is a preindustrial stage when living conditions are not favorable. Infant mortality goes down due to improved health conditions that in turn, bring down the death rate; however, the birth rates still remains high keeping the population growth rate at high levels. This is also known as the transitional stage and most of the developing world is found in this stage. The country develops economically and the people start using contraceptives that controls the birth rates significantly. Population growth rate in this stage falls down significantly. Most of the developed world and a few developing countries can be found here. From the equation above, it is amply clear that if the death rate equals birth rate, there will be no growth in population of the country. In other words, if the death rate declines, the birth rate must decline by the same rate for the population to achieve stabilization. With the advances in medical sciences; better nutrition, enhanced sanitation and clean water, the death rates have declined substantially in last several decades; however, the birth rates have not kept pace with the death rates resulting into positive population

Environmental Speech Essay Example for Free

Environmental Speech Essay My speech will be about Global warming, this is the rise in the average temperature of the Earth’s atmosphere and oceans. In 2011 the emission of carbon dioxide and was the highest it had ever been before and it had also taken a similar jump in 2012. Over all, emissions of carbon dioxide had jumped 3 percent in 2011 and in 2012 it was estimated that it had jumped another 2. 6% in 2012. Scientists are 90% sure that Humans are the cause global warming from producing greenhouse gases produced by human activity like using a car which is burning fossil fuels and also is caused deforestation. Since the early 20th century the Earth’s average temperature has increased by 0. 8 degrees centigrade. The effect of an increased temperature will result in the rise of sea levels. Global warming is strongest in the arctic and causes a more frequent occurrence of extreme weather events such as heat waves, heavy rainfall, droughts and species extinction. How do we stop Global Warming? Turning the thermostat down a few degrees can make a big difference in decreasing our carbon dioxide emissions. Replacing a regular light bulb with compact florescent lights will save you ? 15 over the life of the bulb and reduce global warming. Driving less and using public transport more often will reduce the carbon dioxide from the burning of fossil fuels which are burnt every day from transportation vehicles. Decorating your house with plants and trees will help as they take in carbon dioxide and produce oxygen.

Singaporean Mentality Exposed :: I Not Stupid Education System Essays

Singaporean Mentality Exposed Film critics and audiences have dubbed I Not Stupid an excellent commentary on the education system and government paternalism. The movie stars three school children who have been channelled into the undesirable EM3 stream, and shows the trials and tribulation of these children and their parents. I Not Stupid has been described as a "coming of age movie"1 for its rare ability to criticise the government and its policies and bring pertinent issues to light, so much so that many are surprised that it managed to get past the not-too-kind local board of censors. This presents us with an interesting question - with its explicit references to the government and its blatant criticisms of government policies, how did this political satire get past the censorship board? Was it a case of the censors deciding that this sort of criticism was acceptable once in a while? Or perhaps the censors just saw the movie differently. At first mention, the latter might sound very unlikely. However, if we ask ourselves what the real butt of the satire is, we might begin to realise that there is a possibility that this movie is not intended to be a political satire at all. In fact, it is my contention that the butt of the satire in this movie is the Singaporean mentality, and not the government. However, before we can begin to examine the real target of the movie's satire, it is first necessary to have an understanding of the movie and its characters. The movie stars three students, Terry Khoo, Liu Kok Pin and Ang Boon Hock who are in the EM3 stream. Terry Khoo, who is also the narrator in the movie, is portrayed as a chubby and clumsy spoilt brat, whose mother is overly paternalistic. Mrs. Khoo, who is decked in white for most of the movie to no doubt show a similarity between her and the PAP government who also have a white uniform, makes all the decisions for her children, and believes that they should be lucky to have such a responsible mother. While Terry is happy to accept this situation, his elder sister Selena is more rebellious and repeatedly demands her freedom. Liu Kok Pin is a student whose ability in English and Maths is weak. His mother, Mrs. Liu takes it upon herself to discipline Kok Pin to ensure that he scores well in his tests in school, while brushing asi de his natural talent in art.

Clique Mobile Coffee Essay

Background and Rationale ‘Studying the fundamental reasons why the proponents aim to establish a business coffee shop’. A coffee shop or cafeteria businesses are already popular worldwide, too many names, establishment and products. Almost every coffee shop businesses stay long because of satisfying income. How about innovation to this business that have a risk but can probably maximize profit. Mobile coffee shops that acquired equipments that almost within a vehicle that travels to different places is definitely unique and new that’s why it is feasible. The proponents are aiming to study the reasons this business should be implemented and figured out a solution to all the problems that may encounter to the research. These are some reasons and problems: 1. An innovation should have a perfect research before implementing and it is bit difficult to introduce to the mass market. 2. Risky is involved because it can easily bump by other cars that it may  destroy the vehicle full of machineries and high value assets and equipment that can probably explode. 3. Implementing is one of the hardest part because it has a lot of process and there were only few high-ways to trip, also it has limited places to go like traveling at the urban areas and primary highways. 4. Supply of coffee beans can be also limited, Benguet, the province itself produce supply of resources wherein the harvest is by season. 5. The weather of course can cause the profit loss especially here in Benguet where rainy season is mostly half-year. I. Project Summary I.1 Name of the Business â€Å" Clique Mobile Cafà © Clique is the proposed name of the business because it’s a converted vehicle that in just one click it is transformed into a business mobile and it has Wi-Fi. In addition, ‘mobile’, as the word itself, it can travel to one place to another while the mobile itself is the kitchen. I.2 Business Logo I.3 Location Burnham Park Baguio City, Benguet I.4 Descriptive Definition of the Project Clique Cafà © is a coffee shop that serves not only beverages but includes food, bread and pastry products. It has small kitchen, machineries in making coffee and pastry products and a small portable comfort room. The dining is an open area just outside around the vehicle wherein all the tables and chairs are portable including the tabernacles and tent that covers the place. It has a dimension of 21ft x 9ft x 9ft. It’s a food and beverage business which the main product is coffee. It travels to different places  where people usually hang-out. Clique Cafà © serves some beverages such as herbal tea, hot and cold Chocà ³ coffee. I.5 Vision and Mission Vision: We aim to travel nationwide to provide the best quality coffee and bread for breakfast in every Filipino household that can purchase our most affordable product. We intend to promote tourism and make our own trademark name of coffee product that positions ourselves as premier coffee shop nationwide. Mission: To provide the best quality and most satisfying offer product with high standard services. To continuously promote teamwork and excellence in our establishment and provide a good environmental relationship between our employees and customers. I.6 Objective There are two main products we aim to provide to our market. Our cafà © will establish the commonly used style of coffee which is serving coffee and bread. But we want to make name for our own product. We aim in making our very own unique taste for our products that our market would want to have. We strongly believe that this would be possible by the aid of using indigenous raw product we have in Baguio. Being a city located in the Benguet Province, the province mainly produces harvest of coffee beans that have quality which can compete with its own flavor. This flavor is what we want to introduce in the mass market. The Province also is the main provider of fresh vegetables and fruits that our cafà © can make use of in producing breads. We will able to make recipes from these indigenous products. These are the product that Clique Mobile Cafà © would be proud of and carry under its brand. Clique Mobile Cafe goal is to satisfy our customer by the unique products with the very best of goods and services that we can offer. And we want our business and product will known all over the world. I.7 History Coffee History The history of coffee goes at least as far back as the thirteenth century with a number of myths surrounding its first use. The original native population of coffee is thought to have come from East Africa specifically to Ethiopia, and it was first cultivated by Arabs from the 14th century. The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the 15th century, in the Sufi monasteries of Yemen. By the 16th century, it had reached the rest of the Middle East, Persia, Turkey and northern Africa. Coffee then spread to the Balkans, Italy and to the rest of Europe, to Indonesia and then to the Americas. Coffee shop History Coffeehouse and coffee shop are related terms for an establishment which primarily serves prepared coffee and other hot beverages. Cafà © or cafe or caff may refer to a coffeehouse, bar, tea room, small and cheap restaurant, transport cafe, or other casual eating and drinking place, depending on the culture. A coffeehouse may share some of the same characteristics of a bar or restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks. Many coffee houses in the Middle East, and in West Asian immigrant districts in the Western world, offer shisha (nargile in Turkish and Greek), flavored tobacco smoked through a hookah. Espresso barsare a type of coffeehouse that specializes in serving espresso and espresso-based drinks. II. Management Aspect Business organization A business organization is an individual or group of people that collaborate to achieve certain commercial goals. Some business organizations are formed to earn income for owners. Other business organizations, called nonprofits, are formed for public purposes. These businesses often raise money and  utilize other resources to provide or support public programs. 2.1 Partnership Partnership is a business organization in which two or more individuals manage and operate the business. Both owners are equally and personally liable for the debts from the business. Therefore the proponents will adopt the Partnership form of business. The proponents chose partnership because it’s not big and broad as a corporation and the capital is lesser than a larger business. The proposed project is easily managed by two or more people or the owners itself. Rules and Guidelines of Partnership One of the potential drawbacks of a partnership is that the other partners are bound to contracts signed by each other on behalf of the partnership. Choosing partners you can trust, and who are savvy, is critical. Making Money Making money is the first rule because it is the biggest impetus for any deal. The deals that actually get done are the ones that can prove their worth. Companies often have a minimum monetary threshold, but if you can prove that a lucrative alliance can be made, then you should be in discussion about working together. Naming Business Naming business partnership is actually a very important step in creating partnership agreement because it formally establishes the business entity for legal purposes. All documents referring to the partnership should use the partnership’s name, once you and your business partners register it. Contribution to Partnership A partnership agreement must include the capital or property each of the partners is investing in the company. The agreement should also include what roles each partner will be performing when the business is operational, including managerial capacities and who controls the day-to-day operation of the business.The partners dedicate resources such as financial, technical, staff and reputational toward achieving agreed objectives over time. They  also establish a new organization with shared governance and a management unit to deliver these activities. Partners don’t draw a salary and share profits and losses equally. Partners have a duty of loyalty to the other partners and must not enrich themselves at the expense of the partnership, and also have a duty to provide financial accounting to the other partners. Allocating Profits and Losses Allocating profits and losses is a key element of company’s partnership agreement. This section of agreement determines how much money each partner stands to make, including what percentage of profit each member may receive, as well as what percentage of business losses each partner must absorb. It’s usually illegal to create a partnership agreement that assigns a higher percentage liability to a partner than the partner originally invested in the company. Keeping responsibility for losses commensurate with each partner’s percentage investment should preserve the legal integrity of the document. Determining Partnership Authority Without specific language detailing each partner’s authority in the business, any partner can force the entire company into a binding legal agreement without the consent of your other partners. Clearly defining each partner’s power within the company to enter into binding agreements keeps the partnership from spreading itself too thin and making bad business decisions. This rule can also put a system in place for the partnership to make business decisions, including rules on voting and obtaining partner consent. The other rules would be found in a written partnership agreement. Such an agreement could outline procedures for making major business decisions, how profits and losses will be split, and how much control each partner maintains. 2.2 Owner of the Business Clique mobile cafà © is owned by Mr. John Ericson P. Amistad and Ahldrin L. Abellera. 2.3 Organizational Chart

Advertising and Imagery: Big Mac Attack! Essay

The health dangers represented by excessive consumption of fast food such as that marketed by McDonald’s, though gaining increased recognition today, remain largely unknown or unacknowledged by a great many sectors of the American pubic. This is the premise which motivated the image pictured in Adbusters and subjected to discussion here. Entitled â€Å"Big Mac Attack,† the advertisement parody featured here uses dark humor rather than dry statistical information in order to drive home the point to fast food lovers and the general public that fast food leads to high cholesterol, high blood pressure and heart disease. The ad’s subject is a surgery room, which does not in any direct way seem to address the images associated with fast food. With an EKG monitor occupying the left hand foreground, the right-bound background shows a doctor and an assistant poring over an unseen heart patient. From the perspective of the viewer, the patient’s feet are visible, poking morbidly from the blanket covering the otherwise obscured body. The sharp right angle of the EKG monitor cuts in diagonally from off-screen, with the whole of the machine not totally visible. The bottom horizontal line forming the right angle serves to underline the lone print featured on the screen. The phrase ‘Big Mac Attack! ’ is featured here, as though a part of the EKG display. On the lower register of the vertical line in the right angle, a perpindicular line indicates the front edge of the thin bed frame. With almost perfect symmetry, the patient’s visible feet are angled outward and centered in this portion of the image. The two surgeons flanking him complete this symmetrical impression. Other shapes maintain the rigid consistency of the image, such as the chart dangling from the bed and the operating lamp hanging just above the patient. The lone point of distinction from this rigid angular orientation is in the distinguishing statement of value. This is the image of the so-called â€Å"Golden Arches,† which have been superimposed into the heart monitor read-out shown on the EGK machine. Here, the familiarity of the McDonald’s logo serves against the company’s image-management. Without depicting any of the themes such as fun, family and deliciousness that help it to sell its brand name, the ad invokes McDonald’s by using its household logo. This is sufficient to help clarify the purpose of the set of displayed images. Additionally, the farcical tone of the work becomes more apparent here. The faded and morose quality of the imagery here is interrupted only by the swooping image and its attendant colors. Indeed, the chromatic contrast here intended also plays a significant part in devising the impression to be drawn from the work. Specifically, the bleak blue, white and gray which haze over the patient and his physicians, sharply supplemented by the midnight blue and black hues of the EKG monitor, drive home a sense of impending doom. In the midst of this, the red and yellow elements of the ‘Golden Arches’ allow this part of the image to draw the focus of attention. This underscores the value of the work, which is driven by both its criticism of the product in question and its exploitation of the success which McDonald’s has enjoyed as a tremendously marketed brand icon. The composition is thusly conveyed, presenting the rather explicit statement that fast food can be deadly. Moreover, we are lead by the medium and approach to suggest that the authors of the ad parody also believe that McDonald’s advertising supremacy has been a direct contributing factor to the public health hazard represented by the public. This is, if nothing else, a small attempt recontextualize the brand image to meet public health rather than retail aims.

The eNotes Blog The Big Read Get Talking AboutBooks

The Big Read Get Talking AboutBooks One of the things I miss most about graduate school is the time to luxuriate in conversation with intelligent, engaged people about literature.   Inevitably, someone had a different take on some element of the book that made me re-evaluate my own position or, conversely, helped me feel more confident about an interpretation. In a recent interview on NPRs  Morning Edition,  Oprah Winfrey told interviewer Lynn Neary that her reason for starting the original book club (that catapulted so many authors to fame and fortune) was for the exact same reasons as my own: wanting to talk to other people books. Of course, there are probably hundreds of book clubs in every city and intimate gatherings are great. But if your life and relationships are anything like mine, trying to get friends to commit, show up at the same time, and actually have  read  your selection by a specific date can about as successful as herding cats. Thats why I think that this year, for the first time, I am going to attempt to participate in a number of   Big Reads.   The Big Read  is a project sponsored by the National Endowment of the Arts designed to revitalize the role of literature in American culture and to encourage citizens to read for pleasure and enlightenment. Here is a brief description of how  The Big Read  works (learn more by clicking the link): Through The Big Read, selected communities come together to read, discuss, and celebrate one of 34* selections from U.S. and world literature. In addition, The Big Read provides comprehensive information about the authors and their works in the  Our Books  section of The Big Read website. Click  here to enter your city, state, or zip code to find out what your community is reading, find a real life book club or online discussions. Curious what titles up for discussion? Here are just a few of the selections, ranging from new works to classics: In the Time of the Butterflies  by Julia Alvarez Bless Me, Ultima  by Rudolfo Anaya Fahrenheit 451  by Ray Bradbury My Antonia  by Willa Cather The Poetry of Emily Dickinson

Synthesis paper Term Example | Topics and Well Written Essays - 1750 words

Synthesis - Term Paper Example Taking this course has enabled me to fully appreciate the various facets of leadership and to realize that leadership is an art in itself. The 9100 class required me to participate in a leadership simulation program online. I assumed two main roles: a state representative in economic development to head of funds distribution. Being in the economic development board, I was exposed to the myriad of challenges one faces when he or she has been granted the power and authority to make decisions. Before taking the course, I, like many other people, used to avoid discussing power since each one has a different opinion about it. However by this course, I came to understand that it is the trait which distinguishes leaders from followers and using it the right way is a very challenging task. This course has equipped me with the necessary qualities needed to be a good leader by making me work my way through problem-based experiences. In this paper, I will reflect upon how the leadership simulat ion course has helped me develop leadership traits and how the concepts of leadership apply to my experiences and learning. Being a member of the economic development board in the leadership simulation program allowed me to develop and hone my leadership skills. The program was a platform for me to come across the experiences that senior leaders face in their respective disciplines. By assuming a placement position in the economic department, I was exposed to the brunt of real responsibilities. The various skills that the simulation experience honed included better communication ability, making decisions in the spur of the moment as well as putting them to the test of thoughts and brainstorming, solving conflicts that may arise in the course of activities and performing other responsibilities of a board member. Being a simulated board member also opened the opportunity to interact with my peers and to work as a team. I realized the importance of team work and the importance of each and every member in interprofessional teams. This not only helped me to direct the decisions taken towards the optimal performance of the board but also to develop value-generating strategies which served to improve the efficiency of the processes. In the program, I came to identify my leadership style and to create a leadership plan2. The leadership program helped me to make my way through the problem-based scenarios in an organized and structured way. I was given different situations. In one such situation, being a member of the economic development board, I was required to evaluate the feasibility of a funding proposal. A lump sum of $1 million was proposed to be given to an economic development group, over a course of three years. My job was to investigate and decide whether the investment was worth it and if it contributed towards the betterment of the community as a whole. $1 million is a lot of money and in order to make such a decision, I had to evaluate the aims of the econ omic development group in detail. The situation allowed me to further upon my accounting skills and to weigh the profits against the possible losses. Discussing the situation with other board members allowed to me to diversify my communication and negotiation skills and to use the collective opinion in making a decision which is for the greater good of the community. Moreover, since I had a senior role and the amount of money being invested was large, my responsibility of keeping an

Critical Review of Strategic Thinking Paradigms Assignment

Critical Review of Strategic Thinking Paradigms - Assignment Example Basically SM is a profound concept that involves organizational planning and competitive integration of a system. It is a peculiar concept that requires detailed and comprehensive understanding. This paper is bringing insight on two of the most important texts in strategic management. It may include the review of the Kaufman, Greiner and Cummings works regarding strategic management themes and perspectives. The paper presents the contrasting and differentiating views of the literature, in order to find novel practices of strategic management. In the 21st century world, a precise change has been experienced by organizations. This change involves vulnerability, risk and competitiveness due to the large number of market players present. Technology has a crucial role in settling this impulsive change, which has made the environment of business competitive and risk-oriented. In this vulnerable environment, a new type of strategic planning is needed as proposed by Greiner and Cummings in their text. The authors deliberately propose novel strategic planning, which is different from the so-called conventional strategic frameworks. This new strategic framework is a proactive one, definitely not the idle one as the old ones used to be but highly receptive and responsive to the changing business environment. It is a dynamic strategic planning system, which authors propose as an alternative to the conventional strategic system. As organizations are dynamic today so the need is to incorporate this dynamic strategic system (Greiner & Cummings, 2009). Kaufman in contrast to Cummings and Greiner proposes a pragmatic strategic model. This model collaborates the new and the old conventional frameworks of strategic planning. The author thinks that old models are useful, as they set the baseline to form the new models of strategic planning. The need is to join the old techniques

PARADE FIELD Essay Example | Topics and Well Written Essays - 1250 words

PARADE FIELD - Essay Example rs of the Lyman Ward Military Academy [LWMA] to name a building for General Futch; they responded by offering Brunner the chance to select the appropriate venue himself. The problem with having a larger-than-life hero is that any building never seems quite grand enough to fit the bill. Frustrated and disappointed, Brunner headed to the parade field to think. He had inadvertently steered himself to the very field on which thousands of military service members had drilled, and no more appropriate tribute was conceivable once the notion had entered his head (Brunner 2). A mere two years after discovering his quest, Brunner and some of his fellow LWMA alumni had personally footed the bill for the construction of a monument to be placed on the field in the General’s honor. The response was overwhelming. The amount needed was soon met, and contributions were soon turned away. Fulch died that year at the age of ninety-six years- only one day short of ninety-seven; he was a survivor as a service member and as a civilian. He was laid to rest with full military honors in Arlington National Cemetery, and one of his daughters filled in for him as the guest of honor at the ceremony that officially dubbed the field the Brigadier General T.L. Futch Parade Field. It was made of brick- the very bricks that had graced the walls of his office in Russell Hall before it burned down in 1985. West Point also saw fit to include the dedication of the parade field in its July 1993 newsletter. A copy of this article, which was submitted by one of Futch’s daughters, stands today in West Point’s Tallapoosa Hall (Brunner 3-4). His division (the thirty-fifth) was legendary for its contributions to World War II and the fight against the Nazis. It was a desperate time following the attacks on Pearl Harbor, and men were afraid. It took strong men to lead them. Although not a general at the time, Futch fought valiantly and founded the legacy of military excellence for which he was known

Emergent Multimedia Technology (Cloud Streaming Technology) Essay

Emergent Multimedia Technology (Cloud Streaming Technology) - Essay Example The paper tells that the world of technology is a dynamic one with scientists and technicians coming up with high-tech gadgets by the day. This has not always been the case. Technology has come a long way off. From the time of the dark ages where the only form of data storage was the primitive human mind not to mention the ancient writings preserved in stone. The short comings of these methods of storage called for better ways of data preservation hence the discovery of paper and later secret safes that were used to store classified information. Decades later, the world enjoys an unlimited number of technological options to choose from. Modern technology too has continued to grow in leaps and bounds with incremental and disruptive developments being made daily. Incremental development is whereby a development in one sector is so as to improve on a previous development that had already been made. These inventions come in with highly sophisticated and efficient apparatus. Machines that more than double human output, this means that production is taken to a higher level thus the supply to consumers is made easier and available thanks to these inventions. A good example can be drawn from the development of play stations which was a follow up of the traditional brick games. Other examples of incremental development are the use of tractors in agriculture as an improvement on the traditional hoe used to plough, use of modern processing and storage facilities instead of the previous versions of the same and the use of electric trains is also an improvement on the locomotive.... Modern technology has converged together for a common goal. This can be explained by equating technology to an abstract entity. The entity slowly moves towards other entities in the same field with similar goals. At the end, they form one big entity that is more efficient. This simple yet complex technological advancement is the reason why today, we are able to easily access audio, video and even application data more efficiently than before. This convergence of technology has been made possible by massive funds that have been channeled into research by both private and commercial developers. The end result is that the new development from this mergence is more progressive and has competitive advantage over the redundant ones. There has been a number of emerging technologies in various fields ranging from information technology to medicine, agriculture, robotics and even biotechnology. Emerging technologies in the field of medicine include new surgical equipment and procedures and th e development of new drugs to combat emerging diseases. Development in the field of medicine has seen the mastery of new procedures such as artificial insemination and the use of test tube babies, a fete that was once thought impossible. Furthermore, vaccines against diseases like tuberculosis, malaria and even HIV/AIDS have been developed. Doctors are now able to treat and sometimes cure diseases like cancer which were previously unmanageable. This has consequently improved the life expectancy in the country. Child mortality rates have also decreased significantly (Hung, D & Khine, M. S., 2006, p 567). In the fields of agriculture, emerging technology such as genetic engineering has made

PESTEL Analysis Of Tune Hotels UK

PESTEL Analysis Of Tune Hotels UK The hotel industry within the United Kingdom is a highly competitive market with many different hotel organisations, such as Tune Hotels, each trying to offer something unique, desirable and profitable. It is therefore important for organisations within this industry to remain constantly aware of the external factors that could potentially affect their performance and productivity. In this report I am going to identify and explain the key political, economical and socio-demographical factors that are currently having an effect upon the industry; these are three headings within a PESTLE analysis. PESTLE analysis is a tool that can aid organisations when making strategies by helping them understand the external environment in which they operate in the present and future (Renewal Associates, 2003). Once I have done this I will then draw upon my analysis and conclude with my thoughts and recommendations about the proposed UK expansion of Tune Hotels. The UK Hotel Industry As for most business organisations, it has been a tough time financially due to the recent global recession; however, according to an article on www.hotel-industry.co.uk, things are looking up for the hotel industry. Despite the recession, the UK hotel industry is continuing to expand, with over 10,400 rooms opening in 2010 and a further 43,000 for the period 2011-2015.'(Hotel Construction, 2010). The article goes on to mention how consumers are simply opting for low-cost, budget branded hotels, such as Tunes, during this time of financial uncertainty. Political Environment The political environment is an area that business organisations need to monitor constantly as politics can be very unpredictable and influential at times. (Palmer, A. Hartley, B. 2006, P7-8) This is because governments have the power to introduce legislation and regulations that may have a profound effect on organisations. Whilst the UK is a relatively free market, the government will still keep a close on what is going on in the private sector to ensure that businesses are functioning within the best interests of the country. These are just some of the political factors that may have an effect on the UKs hotel industry: * Digital Economy Act 2010 The Digital Economy Act 2010 is an act of parliament which was put in place mainly to decrease the amount of illegal file sharing and copyright infringements that currently takes place in todays digital society. However this has been met by fierce criticism from establishments, such as hotels, that offer free Wi-Fi internet connections hot spots. If hotels guests break this law whilst using the hotels connection, then it is the hotel that is, ultimately, held responsible and consequently face the possibility of having their internet connection disabled by the service provider (Benson, P. 2010). This may put hotels in a sticky situation as they will have to decide whether or not to start charging for the convenience of internet connectivity; which could put potential customers off. * New Immigration Policies New immigration policies from the coalition government have caused some concern for the UK hospitality industry. Caps on immigration outside of the European Economic Area could neglect the issue of skills shortages in the UKs hospitality sector, claim the Recruitment and Employment Confederation, who go on to say: Apart from operational roles such as chefs and bar staff, a shortage has been highlighted in management skills. Shortages in the UK market continue to exist with only 10 per cent of hotel managers and six per cent of restaurant and catering managers having qualifications at managerial level (Essentiallycatering.co.uk, 2010). Economic Environment * Crowded Market There is currently much competition for Tune in the UKs budget hotel market at the moment, especially in London. Brands such as easyHotel, Travelodge and Premier Inn all offer a similar service to that of Tune Hotels, but at lower prices; and some of them offer extras such as towels within the room price. Travelodge currently offers rooms at a promotional price of 19 and, like the Premier Inn chain, their rooms are family-friendly and they provide most extras free of charge, states Susannah Streeter (2010). * Increase in UK tourism spending The increase in UK visitors comes after the recession and the fall in sterlings value against the euro and dollar deterred Britons from making overseas trips. As a result, spending by tourists in the city hit a record 10.5billion (Sri Carmichael, 2009). This is great news for the hotel industry. * VAT Increase As the coalition government start to act upon the UKs budget deficit, the recent VAT increase from 17.5% to 20% will no doubt put more strain on the consumers disposable income and put more strain on peoples budgets. Lisa Francesca Nand (2011) states that the increase will discourage spending and deter UK-based guests and overseas visitors alike. However there are positives that can be drawn from this VAT increase for some businesses. Such increases will continue to divert customers away from highly priced hotels with underutilised facilities as Mark Lankester suggested in the Tune Hotels Press Release (2010). People will be looking for cheaper No frills accommodation such as Tune Hotels. The low cost, limited service business model has been a proven success over the past couple of years with in other industries organisations such as AirAsia, an affiliate company of Tune Hotels, boasting success. Socio-Demographic Environment * London 2012 Olympics The London 2012 Olympic Games have understandably been described as an opportunity of a lifetime for the UK hospitality industry by hotel-industry.co.uk. The games will bring in an influx of people from all over the world to London which will undoubtedly mean increased demand for hotels. However I think that this will only bring limited custom for Tune Hotels; as the games are stretched out over a two week period, I think that the people who are staying in London for a couple of days will be more than happy with the service that Tune Hotels provide as a comfortable bed and a hot shower is all that most people require during a short hotel stay. On the other hand, I think long-stay visitors will be put off by the inability to budget under the pay-as-you-use system operated by Tune Hotels. * Location Location is very important within the hotel industry, even more so with the London 2012 Olympics around the corner. Hotels in London need to be close to transport links, attractions and other amenities in order to draw in a healthy numbers of customers as nobody wants a hotel too far away from their desired location. This is a potential problem for Tune Hotels and their proposed UK expansion as there could be some difficulty in finding appropriate sites for their ambitious figure of fifteen hotels in an already saturated market. Recommendations and conclusion All in all I think Tune Hotels have a fairly good chance of making the UK expansion a success with their low costing business model, particularly with the Olympics on the horizon and the increased demand for hotel accommodation in London that the games will generate. However, I think it would be wise for Tune to offer some kind of incentive or special Olympic package to potential guests during the games to lure them away from rival hotels; an all-inclusive option for the guests staying for longer periods, maybe? However, I think fifteen hotels is a little ambitious in the competitive jungle of London and Mark Lankester should think about lowering his aspirations ever so slightly to and start talking about more realistic numbers like five or six. This would mean Tune could concentrate on having a smaller number of hotels in more desirable places as opposed to a large number of hotels in less sought after locations. The expansion would also create a number of jobs for the people of the UK